The campaigns, aimed to raise the centre’s profile, will be in the hands of the students as they come up with concepts, source models and choose locations for photoshoots as well as working with store managers to pick which outfits take the spotlight.
The campaigns are just one initiative under the partnership with a digital style magazine, social media content, and control of the shopping centre’s displays all on the agenda.
The link up was organised by 25-year-old Retail Liaison Manager, Claire Johnson, who studied the very course she is now helping.
She said: “I am only too aware how valuable real experience is. I’m also aware of the great ideas that the students on the course have. This is a great way to harness and use those ideas and the enthusiasm of the students to help raise the profile of the centre and to enhance our marketing activity.”
Abigail Hughes, seen here working on a display, said: “I’m enjoying the social media side of the project; it is interesting work and really good fun.”
The Fashion Promotion students will also take part in pop-up events in Fishergate where’ll they’ll offer the shoppers personal styling consultations.
The link up follows an initiative last year which saw UCLan students organising a fashion show in the centre.
Course leader, Nicola Palmer, had high hopes for the link up saying; “We’re looking forward to seeing the ideas and concepts created by the students on the course becoming a reality and playing their part in the centre’s marketing mix this year.”
“It’s an exciting concept and we’re grateful to Claire and the management at the Fishergate Centre for making this possible. It’s a great example of how the university and business in the city can work together in Partnership.”